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Cover Image for Political Marketing in the UK and Canada View Article
Political Marketing in the UK and Canada
Evan Gray
Jan 26, 2012
Through the lens of the Lees-Marshment framework, this article compares and contrasts the evolution of the British Labour Party from 1979 to 1997 and the Canadian Conservative Party from 2004 to 2006, finding many similarities...
Political science; party politics; political marketing Lees-Marchment; political marketing; ideological shifts; British Labour Party; Canadian Conservative Party; Thatcher; Harper
Published by: Memorial University of Newfoundland